strength training

Why Women Should Think Twice About Cold Plunges

Cold plunges are everywhere right now. Scroll through social media, walk into any boutique gym, or listen to the latest biohacking podcast, and you're bound to hear someone praising the "recovery magic" of ice baths. But there's a problem: this recovery trend is not built for female physiology. And no one seems to be talking about it.

As a woman, especially one training hard and aiming to get stronger, faster, or more resilient, you need to know this: cold plunges can actually hinder your progress.

The Hype vs. The Science

The fitness industry often pushes one-size-fits-all solutions that are, in reality, designed around male physiology. Cold water immersion is no exception. The main argument for it is that it reduces inflammation and muscle soreness. But what’s rarely discussed is that blunting inflammation also blunts adaptation—the very thing you're working hard for in your training.

A key study published in The Journal of Physiology (2015) found that post-exercise cold water immersion significantly reduced long-term gains in muscle mass and strength by suppressing key anabolic signaling pathways. In simpler terms, jumping into a cold plunge after lifting can shut down the processes your body needs to get stronger.

The Female Factor: Why It’s Worse for Women

Dr. Stacy T. Sims, PhD, exercise physiologist and author of ROAR, explains that women already have a more robust anti-inflammatory response, largely due to estrogen. This is great for recovery in general—but it also means that adding more inflammation-suppressing strategies (like cold plunges) can tip the balance too far.

Here’s what that means:

  • Estrogen helps buffer inflammation, so you don’t need the added suppression from cold water.

  • Cold plunges inhibit mTOR signaling, a critical pathway for muscle protein synthesis. Since women already face challenges building and maintaining lean muscle due to fluctuating hormone levels—particularly during the high-progesterone phase of the menstrual cycle—this further suppresses adaptation.

  • Women have a shorter post-exercise anabolic window. That means the timing and environment for recovery matter more. Cold exposure immediately post-training can close this window prematurely.

Heat, Not Cold, Supports Female Recovery

Dr. Sims recommends heat-based recovery tools for women, such as sauna use or hot baths. Heat increases blood flow, supports mitochondrial adaptations, and promotes muscle repair without blunting the natural signals for strength and hypertrophy.

Where cold shuts down your body’s growth processes, heat helps amplify them—especially beneficial for women looking to increase muscle mass, endurance, and overall athletic performance.

Let’s Talk About the Real Issue

This isn’t just a science debate. It’s a visibility problem. Right now, women are being told to do what’s trending without being informed of how it might hurt them. The fitness industry is ignoring female physiology. And it’s not okay.

If you're a woman who trains, lifts, runs, or just wants to be strong and healthy, you deserve better than a one-size-fits-all recovery strategy. You deserve recovery tools that actually work with your body, not against it.

So the next time someone tells you to jump into a cold plunge for recovery, remember that your physiology is different. And according to Dr. Stacy Sims and peer-reviewed research, cold plunges may be doing more harm than good for women.

Let’s change the conversation.

The Only Two Supplements Most Athletes Actually Need

Walk into any supplement store and it’s overwhelming. Rows of pre-workouts, amino acids, test boosters, fat burners, and other shiny tubs promising to change your game overnight. But the truth is, most of it is noise.

At Avos Strength, we keep it simple. If you’re training hard and want to support performance, recovery, and overall health, there are only two supplements that actually matter.

And they aren’t flashy.

1. Protein Powder: The Most Underrated Tool in the Game

You don’t need protein powder to build muscle, but it can make it a lot easier to get enough protein — especially if you're busy, training often, or just not eating enough.

Protein is the building block of muscle. Without it, recovery slows down and progress stalls.

The general recommendation for active individuals and athletes is 1.6 to 2.0 grams per kilogram of body weight per day. If you're trying to put on muscle or training at a high volume, aim for the higher end of that range.

This means a 70-kilogram athlete should be getting 112 to 140 grams of protein daily. That’s a lot of chicken breast and Greek yogurt — and that’s where a high-quality protein powder can help.

Look for a product that:

  • Lists all essential amino acids (a complete protein)

  • Contains at least 20 to 25 grams of protein per serving

  • Comes from a reputable source like whey isolate, casein, or a solid plant-based blend with a full amino acid profile

If you are a competitive athlete, make sure your product is third-party tested and carries a Safe for Sport stamp such as NSF Certified for Sport or Informed Sport. This ensures there are no banned substances and that what's on the label is actually in the product.

Using protein powder post-training or to fill in gaps throughout the day is one of the easiest and most cost-effective ways to hit your daily targets.

2. Creatine: The Most Researched Supplement in the World

Creatine is a naturally occurring compound made from three amino acids: arginine, glycine, and methionine. It’s stored in your muscles and used to quickly regenerate ATP, the energy source your body relies on for short, powerful efforts like lifting, sprinting, and jumping.

If there’s one supplement that lives up to the hype, it’s creatine. It's been studied for over 30 years and is backed by more peer-reviewed research than any other supplement on the market.

Creatine helps you:

  • Perform more reps at a given load

  • Recover faster between explosive efforts

  • Improve high-intensity performance over time

What’s even more exciting is the emerging research around brain health. Studies now suggest creatine may improve cognitive function, especially under sleep deprivation or mental fatigue, and may play a protective role in aging populations.

How to Take It

  • For muscle saturation: Take 5 grams of creatine monohydrate per day. No need to load or cycle it.

  • For brain health benefits: Newer research suggests 10 to 20 grams per day may be more effective, though higher doses should be discussed with a healthcare provider or sport nutritionist.

As with protein powder, if you're a competitive athlete, use a creatine product that is NSF Certified for Sport or Informed Sport. This ensures the supplement is free from banned substances and batch tested for safety.

Creatine is:

  • Safe

  • Inexpensive

  • Naturally occurring (your body makes it, and you also get it from meat and fish)

  • Non-hormonal

  • Effective for both men and women

Just take it consistently. It doesn’t need to be timed perfectly with your workout, and you don’t need a fancy pre-workout mix to get the benefits.

Don’t Get Caught in the Supplement Hype

BCAAs, pre-workouts, collagen, fat burners — they all have their place in the marketing stream, but they are not essential.

If you’re on a budget or just want to stick with what works, protein and creatine will give you the most return on your investment. Everything else is secondary.

And most importantly, no supplement replaces hard training, smart programming, and real food.

Build your foundation first. Let supplements support that — not define it.

Why “Evidence-Based Training” Means Nothing Without Real Coaching

The term “evidence-based training” gets thrown around a lot. But what actually makes a coach evidence-based? Reading studies? Having a kinesiology degree? Posting PubMed screenshots on Instagram?

True evidence-based practice goes far beyond quoting research. It is about combining the best available evidence with real-world experience and applying it to the needs of the person in front of you. Too often, that third piece gets ignored.

Foundations First: Coaching Is a Skill, Not a Certificate

You cannot replace lived experience and movement literacy with citations. A coach should know how to move well, demonstrate patterns clearly, and teach with purpose. That takes time under the bar, time on the floor, and years of refining their craft.

You can have a kinesiology degree and still not know how to coach a hinge or assess a client’s squat depth.

At Avos Strength, every junior coach goes through a structured three-month mentorship. They do not just learn protocols. They shadow real sessions, practice cueing, and refine how they coach. Because knowing the “why” is not enough. You also need to know how to deliver the “how.”

Shadowing Matters: Who You Learn From Shapes How You Coach

There is nothing wrong with being new. But good coaches are forged through time, mentorship, and reps.

I shadowed for years without getting paid. Why? Because that is how you build the craft.

Watching seasoned coaches, asking questions, getting feedback, and coaching real people is where you truly grow.

If you are looking to work with a coach, ask:

  • Who did they learn from?

  • Do they train themselves?

  • Do they continue to shadow and learn?

Education without application is just theory.

Yes, the Research Matters. But Know What It Really Says

Let’s be clear. The research is valuable. But it must be understood in context.

Take hypertrophy. For years, people believed you had to train in the 6 to 12 rep range to build muscle. But newer research shows you can build muscle at a wide variety of rep ranges, as long as effort and volume are managed properly.

That means the “best” rep range is the one that fits the person’s goals, experience, and recovery capacity. That is where coaching comes in.

The Bottom Line: Coaching Comes First

Evidence-based is not a title. It is a practice. And that practice only works when you have coaches who understand movement, know how to teach it, and apply research with intention.

If you are a client, look for a coach who:

  • Moves well and teaches movement clearly

  • Understands the research but does not hide behind it

  • Has put in time shadowing and learning from experienced professionals

  • Tailors training to your needs, not just to a textbook

If you are a coach, do the real work. Don’t just quote studies. Learn to coach.

Want to Train with Coaches Who Walk the Talk?

At Avos Strength, we believe in continuous learning and real-world coaching. Every coach trains hard, studies smart, and stays on the floor. We do not just say we are evidence-based. We prove it in every session.

Click to Start Training with Us

Strength Training for Longevity: Staying Active, Capable, and Competitive as You Age

For most people, aging means slowing down, getting injured more often, and gradually stepping away from the sports or activities they once loved.
But it doesn’t have to be that way.

At Avos Strength, one of our core goals is helping people stay active and strong enough to keep doing what they love. Whether that’s playing hockey, hiking, running around with grandkids, or competing in tennis well into their seventies.

Longevity isn't just about living longer. It's about being able to play longer.

Strength Training Is the Foundation

The research is clear: strength training is one of the most powerful tools for healthy aging.

The Canadian Physical Activity Guidelines recommend that adults engage in strength training at least two times per week. Not just walking. Not just stretching. Strength work.

Why?

Because as we age, we naturally lose:
• Muscle mass (sarcopenia)
• Bone density (osteopenia)
• Balance and coordination
• Speed and power

None of that is inevitable if you stay consistent and take action early.

Strength training helps maintain lean mass, reinforce bone density, improve joint integrity, and significantly reduce the risk of falls, fractures, and injuries. It improves your ability to move, lift, rotate, decelerate, and react. These skills matter whether you’re skiing or just stepping down a curb.

Our Clients Are Proof

We work with clients in their sixties, seventies, and beyond who are still playing high-level sports. Hockey. Tennis. Pickleball. Soccer.

They’re not outliers because of genetics. They’re still going because they’ve trained consistently for years. They’ve built capacity and resilience. And now they’re seeing all their peers slow down, drop off, or get injured while they’re still showing up and performing.

That’s not luck. That’s training age, smart coaching, and commitment.

It's Never Too Late to Start

You don’t need to start in your thirties or forties to benefit from strength training.

We’ve seen people start in their sixties and still build muscle, improve balance, regain confidence, and feel better than they have in years.

The science backs this up. You still have the ability to increase strength, coordination, and motor control at any age. What matters is that you start now and do it with support and structure.

The Right Attitude Is Just as Important

Training isn’t just physical. It’s mental. And the attitude you bring into the gym matters just as much as the exercises you do.

We don’t work with clients who say things like:
"I can’t do that."
"I’m too old."
"That’s not for someone like me."

Because the more you say you can’t, the more you won’t.

You still have the ability to wire new movement patterns, build new neural pathways, and develop new skills. Research shows that your brain and body are capable of adapting well into later life. You just have to give them the opportunity.

We will always coach you safely and program with purpose. But you need to be willing to try.

The clients who see long-term success are the ones who stay curious, open, and engaged. They say yes more than they say no. That mindset carries them forward.

This Is a Lifestyle, Not a 3-Month Fix

At Avos Strength, we don’t believe in quick fixes or short-term programs. This isn’t a three-month transformation. This is long-term development.

Strength training is not just about lifting weights. It’s about:
• Building confidence in your body
• Staying resilient against injury
• Learning skills that stay with you
• Creating structure in your week
• Building meaningful relationships with coaches and teammates who support you

Our clients train with us because they want to live well and play hard for as long as possible. And they enjoy the process along the way.

The Bottom Line

Strength training is one of the best investments you can make for your future self.

Whether you're trying to stay in the game, reduce your injury risk, or simply move better and feel stronger, it’s never too late to start. What matters is that you stay consistent, train with intention, and surround yourself with people who care about your long-term success.

Train. Play. Repeat.

If you're ready to build a strong, capable version of yourself, we’re here for that.
Book a session with Avos Strength and let’s get started.

Do You Really Need to Be Sore to Make Progress in the Gym?

There’s a common belief that if you’re not sore after a workout, you didn’t train hard enough. You’ll hear it all the time:

“No pain, no gain.”

But here’s the truth: muscle soreness is not a reliable indicator of progress, and in many cases, it can actually get in the way of consistent, effective training.

Anyone Can Make You Sore—That’s Not the Goal

Let’s be honest: anyone can make you sore.
You don’t need a good coach for that. You just need someone to throw a thousand burpees at you or load you up with a ridiculous amount of volume and novel movements.

But that’s not training—that’s just stimulus for the sake of it.

A smart, well-designed program is about progress, not punishment. And if your trainer’s goal is to leave you crawling out of the gym or unable to sit in a meeting the next day; you might want to reconsider who you're working with.

The goal should never be to make the client sore.

Yes, soreness can happen, especially:

  • In Week 1 of a new training block

  • When exposed to new exercises or higher volume

  • During deload-to-load transitions or push weeks

But soreness is a byproduct, not a training objective.

If I make a high-level athlete so sore they can’t train, move well, or compete, I’ve failed them. I’ve taken away their ability to perform; and that’s a disservice, not a badge of honor.

What Is DOMS—and What Causes It?

DOMS stands for Delayed Onset Muscle Soreness. It typically begins 12 to 48 hours after training, especially when:

  • You’ve done a high volume of work

  • You’re introducing new or unfamiliar exercises

  • You’ve emphasized eccentric movements (slowing down the lowering portion)

DOMS is the result of microtrauma to muscle fibers and connective tissues. This triggers inflammation, increased sensitivity, and a bit of stiffness during the recovery process.

It’s not caused by lactate buildup.
And it’s not always a sign of an effective workout.

Athlete stretching or resting after training session, representing recovery and the myth of soreness being required for progress.

Soreness ≠ Progress

Being sore doesn’t mean you had a better session. And not being sore doesn’t mean the session wasn’t effective.

In fact, experienced trainees often feel less sore over time—even as they get stronger, faster, and more conditioned. Their bodies adapt more efficiently, and recovery becomes more seamless.

What builds muscle and drives performance isn’t soreness—it’s:

  • Mechanical tension (how hard the muscle works)

  • Metabolic stress (accumulation of fatigue within the muscle)

  • Progressive overload (gradually increasing stimulus over time)

You don’t have to feel wrecked to be progressing.
You have to be consistent, intentional, and able to do it again next session.

So How Do You Know You’re Progressing?

Stop measuring your training by soreness. Start tracking metrics that actually reflect adaptation:

  • Are your loads increasing?

  • Are you doing more volume or better quality reps?

  • Are you recovering better between sessions?

  • Is your movement improving?

  • Do you feel more capable, resilient, and consistent?

These are signs that you’re training well—not how wrecked your legs feel after squats.

When Soreness Might Be a Red Flag

Soreness that sticks around for multiple days or disrupts your ability to train again isn’t a sign of effectiveness—it’s a warning sign.

Watch for:

  • Soreness that interferes with performance

  • Postural compensation due to stiffness

  • Constant soreness from session to session

  • A lack of clear progress due to under-recovery

Chronic or extreme soreness usually means something’s off; either in your programming, recovery, or load management.

The Bottom Line

You don’t need to chase soreness. You need to chase consistency, progression, and execution.

Yes, soreness might show up here and there, especially when you introduce something new or push intensity. But if the main goal of your program—or your coach—is to leave you limping out of every session, it’s probably time to look elsewhere.

Train. Play. Repeat.

Want programming that actually respects recovery, performance, and progress? Book a session at Avos Strength and let’s build something that lasts.